2 Millionth Container Recycled with Greenopolis Kiosk
at Whole Foods Market, West Hollywood, Calif.! Check it out here.
Sustainability is survivability for business as well as the planet
Assuming that the creation of an enterprise's products or services requires resources, then what sustainability does is to assure that such resources will continue to be renewable, and thus available. That's not pie-in-the-sky idealism so much as plain, common business sense in an era when the realization of how finite our resources actually are and how waste contributes to the degradation of our environment has finally taken hold in our collective consciousness.
Whether you are a senior manager of a large corporation or an entrepreneur, you need to start encoding the DNA of your company with the idea of operating in a sustainable manner. It needs to become a goal or objective of every operating unit. While it may be good to have the active support of the CEO and senior management, sustainability initiatives don't need to wait for official pronouncements from the top to get underway.
Sustainability has become all but synonymous with survivability. Literally overnight the two have eloped and are now inseparable. Sustainability and survivability have merged into one, be it within a business model or a planetary survival format. So here's to the continued success of your sustainability efforts -- and may your business continue to survive and thrive as a direct result.
